The original wartime message. Revived for the ultimate reader.

Designed in 1939 by the British Ministry of Information, "Keep Calm and Carry On" was a message of resilience in the face of chaos. Today, we're adapting that iconic spirit for the literary world.

Why? Because when you wear this, you're not just wearing a shirt. You are signaling that you read award-winning fiction that spans the spectrum from gritty mystery and paranormal thrillers to epic fantasy and bestselling nonfiction. You are a fan of a writer who doesn't just stick to one lane—he owns the whole highway.

From the Derringer Award-winning pages of Daggyland to the sun-drenched milieu of The Marshal of the Borgo, and the mind-bending twists of The Mesmerist series, Joe promises quality, variety, and a story that will stick with you long after the last page.

The Shirt: This is printed on a premium 100% Cotton shirt in a rich, solid reds. Pure, breathable cotton—the way the Prime Minister (and his successors) would have approved. No heather, no polyester blends.

The Design: The iconic crown and the bold, vintage typography of the 1939 original.

Perfect for:

• Fans who know that Joe's byline guarantee a great read.
• Readers who love a little mystery, a dash of magic, and a whole lot of history.
• Anyone who believes that when the world gets loud, the only logical response is a good book and a bit of nuttiness.
• The proud owner of books by a Derringer Award winner.
  

The Fabric: This unisex tee feels soft, lightweight, and has the right amount of stretch. It's comfortable and flattering for all. Made from 100% combed and ring-spun cotton (4.2 oz/yd²), pre-shrunk, and side-seamed for a perfect fit.

Why wait? Join the club. If you haven't read Joe yet, you're missing out. If you have, you know exactly why you need this shirt.

Yes, it's fine for ladies and gentlemen! Check out the sizes. If you're in-between, we recommend rounding up.

Size guide